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Speaking of finances, for the past few months the economy has seen its ups and downs, depending on what area of the country you live in. The catastrophes of this past Sept. 11 only added to the dilemma. But, reports have it that our industry should prosper in this year. Zenith Media of London, a joint venture of Publicis SA and Cordiant Communications Group Worldwide, predicts that advertising spending in Canada will increase 3.9 per cent in this year to $8.2 billion from $7.9 billion.

Our last board meeting, held this past November, proved to be one of the most intensive agendas that I've had the opportunity to be part of. At that meeting, your board of directors reviewed and renewed projects that will build a better national association. The year 2001 was a year of preparing for action. 2002 plans to be a year of finalizing some of those initiatives. While the long term strategic intent for the association is to improve the business climate and to design and deliver services for the community newspaper sector, the strategic direction will focus on the needs of today.

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One of those needs is the financial position of the association. Traditionally, the regional associations have shared CCNA funding, for the most part. As Fendi Wallet Blue

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opportunity to visit regional associations in Gimli, Edmonton, Miramichi and Saskatoon.

the issues and this is healthy because it sparks debate. But for a country so vast and with the many challenges we face, we still collectively work towards the betterment of our industry. That's what CCNA is all about, and I'm confident as a national association we will only get better.

The industry has common needs but also each region has very distinctive needs suited to its own backyard. We don't always agree on Fendi Peekaboo For Sale

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With the predictions of increased spending in advertising, it only reinforces the need to have an in depth readership study that will further endorse the value of community papers across this country and elevate them within agencies to the level they deserve.

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we continue to expand programs, we find that we need to be more creative on the revenue side in order to meet our demands. The board has given approval to find outside monies for the development of programs related to our industry. We also are going to put more focus on two areas that have generated profits to the association Verified Circulation and the News Release Service. The plan is to further develop these member services into two separate business units with the mandate to generate more revenue to the association while maintaining a high affordable level of service to the members.

´╗┐Industry has common yet distinctive needs

The upcoming year certainly looks to be a busy one for all CCNA committees.

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ComBase and the readership study continue to develop as the pilot study winds down. Data from the pilot will be available in the near future and the preliminaries look excellent. When the pilot study is completed and analyzed, the full scale study should be ready to go for early fall of this year.

Canada Post will once again occupy a lot of CCNA's time as we are told new rate Fendi Handbags Cheap structures for local rural papers will increase 20 to 29 per cent. The board will be challenged with improving better operating guidelines and rates that are fair and equitable.

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During these past six months as part of my presidential duties, I have had the Fendi Card

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The Industry Promotion Working Group has been given the green light to continue to develop for us a new branding image and to develop the 'one stop shopping' for our industry. The one stop idea is not something new. Regional associations have been using this system within the blanket classified programs. Expanding this to other advertising will make our papers easier to access from an agency anywhere in the country. and works quite well. The program will ultimately benefit the members especially on national ad campaigns.

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