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Leeds based Infoserve Fendi Travel Duffle Bag

Mr Oliver said he intended to expand this model to include a suite of products for SMEs (small and medium sized enterprises) or start up businesses.

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These products would enable companies to "self source" all their digital marketing needs from Infoserve, for a monthly payment.

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The business reported a profit from continuing operations of 187,000 in the year ended March 31 2013, compared with 483,000 the year before. Revenue fell by eight per cent to 4.5m.

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"The market has gone through some challenging times, but we have responded well, with planned expansion of the sales team, and we've diversified our product mix.

Mr Oliver, who lives in Ilkley, added: "They can self manage if they choose, but they have the added confidence that we're here to help and support if they want to simply focus on running their business. Early trials are showing that this is a popular model and one that shows huge growth potential."

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The boss of online marketing firm Infoserve Group has delivered an upbeat assessment of the firm growth prospects, despite the tough market conditions.

"We have shifted a healthy percentage of our products from simple directory listings to pay for performance products, such as our click packages.

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´╗┐Infoserve's CEO still bullish despite tough conditions

They can then "scale up or down dependent on budget and market conditions", Mr Oliver said.

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Derek Oliver, the company's chief executive and founder, told the Yorkshire Evening Post: "Turnover and profit may be down compared with last year, but we are still profitable, and despite challenging market conditions, in which small businesses have limited budgets, we still see healthy demand for our products and services. We're a thriving Yorkshire business that employs more than 100 people.

helps internet users to search for information about businesses in their area.

"These are proving very popular with small businesses, who also like our pay as you go pricing model, which allows them to scale up, based on success and conversion.

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